Performance of Top 5 Reference Apps in Kenya in Q2 2023

The second quarter of 2023 saw diverse performance metrics for the top 5 reference apps in Kenya. According to Sensor Tower data, these apps displayed notable trends in weekly downloads, revenue, and active users.

The Bible app experienced fluctuations in weekly downloads, peaking at 3.7K in the week of June 19, before slightly decreasing to 3.5K in the final week of June. Despite the variations, weekly active users remained relatively stable, averaging around 360K throughout the quarter.

Google Translate showed a consistent download pattern with a notable increase to 2.5K in the week of June 19. Active users for this app fluctuated, starting at 195K at the beginning of the quarter and seeing a gradual decline to 174K by the end of June.

Quran Majeed – القران الكريم saw a varied revenue trend, peaking at $129 in the first week of April and maintaining moderate revenue figures throughout the quarter. Downloads for the app peaked at 5.1K in late March, then fluctuated, ending at 1.7K in the last week of June. Active users remained steady, averaging around 16K to 18K.

Muslim Pro: Quran Athan Prayer had a peak revenue of $334 in late April, followed by a decline. Downloads saw a significant drop from 1.7K in late March to about 500 in late April, before stabilizing around 700 by the end of June. Active users for this app varied slightly, averaging around 27K.

Lastly, Oxford Dictionary maintained a stable download rate, with weekly figures ranging between 160 and 220. Revenue for the app was highest at $77 in late May, with the rest of the quarter showing moderate figures. Active users hovered around 500 throughout the quarter.

For more detailed insights and data, visit Sensor Tower.